The holiday season is just around the corner and Meta just introduced new ad formats and tools for advertisers to reach interested shoppers to turn them into customers. These new features come to mix perfectly with AI-enabled Advantage+ shopping campaigns to better optimize their performance.

And so, what are these new tools introduced by Meta?

Highlight Promo Codes to Convert Seasonal Sales

Now advertisers can highlight their promo codes in ads to make it easier for shoppers to apply the codes at checkout to claim a discount and complete their purchases. The codes can be automatically sourced from your website, ad creative, existing ad inventory or any synced offers in the account’s Commerce Manager.

Meta is also testing more prominently ways to feature promos like first purchase offers or personalized discounts.

Reminder Ads to Increase Holiday Sales

“Starts Oct 1st “, “Ends Nov 30th”, Don’t let your customers miss a deal, or lose a sale because the deal expired, with reminder ads you will be able encourage sales before a deal finishes or increase demand for an upcoming seasonal offer.

Currently, reminder ads are eligible for:

• Instagram Feed
• Instagram Stories.
• Instagram Reels.

Also, the reminder ads can be an excellent tool to use to complement a retargeting campaign when expiring deals are involved.

Site Links have arrived

One destination, only one? Not anymore, engage shoppers with multiple site links. Now, you can give your potential customers the opportunity to know more about your business with a simple click to the right landing page. This tool allows businesses add up to 20 site links to their ads and keep shoppers engaged with the right products and offers.

Target In-Store and Online Holiday Shoppers

We all know that not all of our customers are willing to purchase through their screen, some customer need the “touch and feel experience” of in-store purchases. This doesn’t mean that your ads won’t work on them. This fall, Meta will being testing ads targeted to people that are more likely to shop in-store and show them the closest store to their location.

Also, you’ll need to buy stuff and book places while traveling during the holidays right? Now targeted locations will include the option to expand reach to more people likely to respond to your ads.

Most common use cases are:

Travel: Reach people who have shown intent to travel to targeted cities and regions, who may be looking for accommodation or activities.

Entertainment: Reach people who have shown intent to travel to targeted cities and regions, who are searching for shows, concerts and activities.

Retail: Reach people planning to travel and make purchases in target cities or regions, which may drive footfall to physical stores.

Restaurants: Reach people who have shown intent to travel to targeted cities and regions, which can drive footfall to restaurants and use of food delivery services.

With the holiday season already upon us, these tools will be coming in handy in reaching your customers at the right time, in the right place(ment), and with the right offers. Brace your budget and be sure to pair these tools with the best ad formats and experiences to maximize your results.